Content creator means content creator.
The term is super-inclusive. In general, however, “content” refers only to digital ones. Even so, we speak of a world.
The category includes:
- Content writers (bloggers, copywriters, etc.),
- Who produces videos for YouTuber, Twitch, or TikTok,
- The professionals of Instagram, Twitter, or Snapchat (which at least in America is back in fashion),
- Who takes care of the contents of Facebook or LinkedIn pages and groups,
- and more recently also those who publish on OnlyFans.
What’s the difference between a content creator and your grandmother with her Facebook account?
Money, of course.
You only become a true content creator if someone pays you for your articles, videos, photos, etc. To succeed …
You will have to create a lot of useful content
To succeed in this profession you need a high-quality level.
And internet users give you their opinion on this front. Only if they like your content do you have the right quality level.
How do you get there?
You will have to create A LOT of USEFUL content.
“Useful” because you publish them to eliminate a visitor problem.
“Many” because the more you create and the sooner you adjust the aim towards the necessary level of quality.
There are 3 gain modes:
- Get a salary as an employee of some company
- You work as a freelance or if you prefer a consultant
- You create your business online.
In the first case, you will only deal with the audience linked to a specific brand. For example, you will become the manager of the Prada Instagram account or the Facebook group of a furniture store in Florence.
The earnings will be the salary agreed with the employer.
On this front, on average, wages start low. A new content creator starts with a wage close to the “minimum wage” (€ 1,000 – € 1,500) or even with more or less poorly paid internships. Clearly, that is the starting point. You can come to a better salary.
In addition, you also have the option of working on your own. And usually, content creators with higher earnings go this way.
As a freelance content creator, you will offer your service to different companies. Imagine, for example, curating the Facebook page of a pastry shop in Venice and in parallel also that of a restaurant in the province of Turin.
Compared to dependent work, here are the advantages.
- Two or more clients are a better financial guarantee than a single salary. They give you more flexibility. From 3 and up the situation improves even more.
- You have no limits on the number of customers. Conversely, as an employee, you will generally have strict non-compete constraints.
- You gain more experience and bargaining power quickly. If you have collaborated with more companies, you become a specialist in the sector. You will be able to ask for a higher price. And the best customers will be willing to pay for it.
How much do you make as a freelance content creator? Competition is high, it’s not raining. Say, a 1,000-word blog post starts at $ 20 yes and no.
But with experience and a solid customer network, you have no earning limits. There are freelance content creators who invoice more than € 100,000 per year. They may not represent the majority, but not even an ultra-rare exception.
Finally, you have the last option: create your business online.
Start publishing content on a platform of your choice: blog, Facebook, LinkedIn, Twitter, Instagram, Twitch, Tik Tok, Snapchat, podcast, YouTube, OnlyFans, etc.
Create a community of enthusiasts. And then you start monetizing all this attention.
Here every option applies, from advertising to software creation.
The optimal solution, however, is knowledge products (such as online courses or ebooks). Find out what your visitors’ specific problems are. And you create exclusive content to eliminate them. Then you sell them to the most interested customers.
A lot of Italian bloggers use this approach. But it works with any type of content. And over time, knowledge products are a market that will grow even more online.
To develop an online business around your content you will need your own community. In practice, this translates to: creating an email list.
Developing it takes months of work, at a minimum. Many try, few have the consistency necessary for this challenge.
It is a question of working, for a period, without a significant economic return. But when you have it, you find the most powerful resource of all in your hands.
In addition to the ability to earn with creative work, this career opens the door to a fantastic benefit. At least from my personal point of view.
- I have dreamed of exploring Asia, ever since I was in middle school. When I quit my pharmacy job, I immediately went to Bali.
- And in recent years I have continued to move between Asia and Europe.
- In addition to the pleasure of exploring new countries, this also offers an economic advantage.
- Southeast Asia or South America generally has a lower cost of living than Italy. Not to mention that there often, the internet connection works even better (direct experience).
- Of course, working remotely is easier for independent content creators. Who knows, maybe in the next few years even employees will be able to negotiate this benefit with their employers.
- At this point, let’s talk about the starting point of this path.
- There are several channels to find the first job as a content creator. Offers often appear on LinkedIn, even for junior profiles.
- Otherwise go to platforms like Upwork, Fiverr
- You can also keep an eye on Facebook groups. For example, on Digital Nomads, there are sometimes job offers or internships.
- Thinking about a job as an employee, if possible, aim for a position within some web marketing agency. It gives you a varied experience and quickly broadens your skill of the sector.
- But, the ideal starting point in my personal experience and in that of the content creators I know, is another.
- It is a way to quickly acquire skills as a content creator. I’ll explain it to you in the next chapter
There are all kinds of courses online for content creators:
- Social media marketing
- digital marketing & communication
- Email marketing
To become a content creator you DO NOT need a degree or the diploma of some online course.
What matters is your creative ability. And to develop it first of all you have to publish A LOT of USEFUL content. So:
- Open a blog,
- A YouTube channel,
- An Instagram account,
Show your ability to create content. And in the contractual phase, your value will be higher.
Of course, in the beginning, you will encounter some technical obstacles. Or maybe you will find that your first content is of no interest to anyone.
When you encounter these difficulties, only then, is it time for an online course.
Not to learn random theories about funnels, affiliate marketing, or other “useless” stuff. No, you take a course to solve the immediate problem on your path as a content creator.
The next step
- I have only one question for you: what content are you most passionate about?
- The videos? Go and open a YouTube channel or account on TikTok.
- The lyrics? Run to start a blog.
- Audio? Get to work on a podcast.
- Start developing your skills as a content creator right away.